I transform brand communications into experiences people feel & connect with — because meaningful brands have a pulse worth listening to.

Brand Work

  • Mates4Mates Visual Identity & Rollout

    From visual identity design and creative direction, through to rollout across all areas of the organisation including (but not limited to) service delivery & fundraising.

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  • Two pull-up prostate cancer branded banners standing side-by-side.

    Prostate Cancer Foundation of Australia

    Elevate and unify the PCFA visual identity systems in digital and print environments across peer-to-peer fundraising, appeals, service delivery and awareness activations.

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  • Brand Concept Design

    A conceptual (at the moment) brand identity refresh, for a leading organisation. Scope of works covers visual system hierarchy, right through to logo and web design.

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  • UAP Brand Management

    Brand management on all levels, from international social media campaigns to multi-lingual print productions, national advertising and visual identity rollout.

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  • Hush Hair Brand Development

    Build a gentle, elegant and flowing brand and identity for the local hair design studio embodying core values and client experiences.

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Prostate Cancer Specialist Nurses

A heartfelt day-in-the-life piece to celebrate and highlight the important work of PCFA Specialist Nurses on International Nurses Day. Recorded and produced by New Mac with creative direction and scripting from yours truely in collaboration with Laura McKoy.

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Veteran Fundraising Appeal

Part of an Tax Appeal fundraising campaign for veteran charity Mates4Mates. Produced in collaboration with Julian Panetta, directed and edited by yours truely, to accompany a wider digital appeal focused on fundraising for more social connection services for veterans and their families.

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25 Years of Making

A no-budget video production created for UAP to commemorate their 25th anniversary. Produced and edited by yours truely, filmed in collaboration with Rachel See. Shown at Queensland’s Gallery of Modern Art during the 25 year celebrations for UAP.

For the past 15 years, I’ve partnered with organisations as a multimedia communications specialist, designer, digital marketer and brand strategist — shaping every touchpoint into a consistent, connected experience.

My strengths lie in building websites and user experiences that help, inform and engage, while shaping brand collateral across every medium — digital, print and beyond. At the core, I bring clarity and creativity to purposeful brands, making every interaction meaningful.